Tips, tutorials, and insights on Data Studio, GA4, and data visualisation.
Google Ads generates a lot of numbers. These are the eight that tell you whether your campaigns are actually working — and how to display them in Data Studio.
YouTube Studio shows you plenty of numbers — but only a handful actually explain why your channel is growing (or not). Here are the seven that matter, and how to visualise them.
GA4 gives you hundreds of metrics — these are the 8 that actually tell you whether your site is working, and how to surface them in Data Studio.
After 3.5 years as Looker Studio, Google has renamed the tool back to Data Studio. For most of us, this is a vindication. For the people who updated all their bookmarks in 2022, it's character-building.
Data Studio's built-in comparison modes are useful but have a catch most people hit eventually. Here's how each mode works, when to use which one, and how to fix the weekday-alignment problem that makes year-over-year figures misleading.
Calculated fields let you build conversion rates, custom segments, and combined labels directly in Data Studio — no changes to your data source needed. Here's how they work, where to create them, and six copy-paste formulas to get you started.
Data blending lets you combine GA4, Search Console, Google Ads, and more in a single chart. Here's how joins work, where the limits bite, and three ways to work around the 5-source cap.
GA4's native interface buries the metrics that matter. Here's how to connect Google Analytics 4 to Looker Studio, avoid the common setup mistakes, and build a report worth actually using.
Standard filters break when applied to Average Position in Data Studio. Here's why that happens and the data blending workaround that actually works.
Google Search Console is packed with data, but which metrics actually move the needle? Here are the six you should be monitoring — and what to do with each one.
