This free Data Studio template gives you a solid, no-nonsense view of your website's performance — all on a single, mobile-friendly page. Whether you're a freelancer checking in on a client site, a small business owner who wants to stay on top of the numbers, or an analyst looking for a clean starting point, this template has you covered.
Out of the box it connects to Google Analytics 4 and Google Search Console — two free Google products that together cover the full picture of how people find your website and what they do when they get there. No extra setup required: connect your data sources, make a copy, and you're ready to go.
The report covers the metrics that matter most for any website:
- Website traffic overview — Sessions, users, pageviews, and engagement rate at a glance.
- Sessions insight metrics — Dig into session quality: average session duration, pages per session, and bounce behaviour.
- Basic e-commerce KPIs — Revenue, transactions, and conversion rate for shops running GA4 e-commerce tracking.
- Search Console integration — Clicks, impressions, average position, and CTR straight from Google Search Console.
- Period-over-period and year-over-year comparison — See at a glance whether performance is improving compared to the previous period or the same time last year.
The layout is fully optimised for mobile screens. Charts and tables are sized and arranged to read cleanly on a phone or tablet, so you can share it with clients or stakeholders who will open it on their phone — and it will still look great.
For those who know their way around Data Studio, this template is also an excellent starting point for something bigger. All elements are built with standard Data Studio components, so you can duplicate pages, swap in new data sources, add calculated fields, or extend the layout in any direction. Think of it as a well-structured foundation: solid enough to use as-is, flexible enough to build on.
This template is completely free. Enter your email address and we'll send you the link directly — no account required.